Benjo Art Education

Benjo Art Studio is a company dedicated to making art education accessible for adults. They offer both online and in-studio art classes, allowing students to explore their creativity regardless of their location.

Background

The user experience was inconsistent, and the site struggled to effectively serve the needs of their target audience—adults looking for convenient, enjoyable ways to book art classes.

This redesign focused on:

  • Enhancing the accessibility of information.

  • Simplifying the booking process.

  • Ensuring the site reflected the company’s mission of accessible art education.

Website Design-Benjo Art Education

Overview

Goal

Our goal was to redesign the website to:

  • Enhance Usability: Create a seamless and intuitive user experience that allows users to easily find information and navigate through the site.

  • Simplify Booking: Revamp the booking process to minimize frustration and increase conversion rates.

  • Establish Brand Cohesion: Develop a cohesive visual design that reflects Benjo’s mission and resonates with adult learners.

  • Balance Offerings: Highlight both online and in-studio classes equally, ensuring neither feels secondary.

  • Ensure Accessibility: Improve the site’s accessibility to make it inclusive for all users."

Website Design-Benjo Art Education

My Role

Challenges

  1. Streamlining Navigation: Redesigning the site architecture to create an intuitive flow, enabling users to quickly locate class details and schedules.

  2. Enhancing Booking Usability: Revamping the booking process to minimize friction, reduce steps, and ensure a seamless experience.

  3. Brand Integration: Developing a cohesive visual and interaction design that aligns with the company’s mission while appealing to adult learners.

  4. Balancing Offerings: Designing for dual functionality to equally highlight online and in-studio classes without overwhelming users.

  5. Understanding User Needs: Researching and defining the target audience’s expectations for finding and booking art classes, both online and in-studio.

My Role

As the UX Designer leading this project, I had the opportunity to reimagine the website for Benjo Art Studio, a company specializing in online and in-studio art classes tailored for adult learners. The redesign focused on ensuring that users could easily find class information and book their preferred classes without hassle, whether online or in-studio.

This redesign focused on:

·       Enhancing the accessibility of information.

·       Simplifying the booking process.

Ensuring the site reflected the company’s mission of accessible art education.

Solution:

Brand Identity Design:

Developed a cohesive branding strategy, Ex: Modern color palette and typography that reflects creativity and professionalism.

Information Architecture:

  • Streamlined navigation menus to reduce cognitive load and improve findability.

  • Reorganized content into intuitive categories based on user needs, such as "Online Classes," "Studio Classes," "Art Teacher Training"

Enhanced User Interface (UI):

Designed a clean, minimalistic layout to reduce distractions and prioritize key actions like viewing classes and booking.

Improved Booking Experience:

Redesigned the booking flow with a step-by-step process to guide users effortlessly from class selection to payment.