Benjo Art Studio Website

Led the UX design and branding for an art studio company specializing in online and in-studio art classes, focusing on adult education. I reimagined the website's flow to align with the brand identity and simplify the user journey. The redesign ensured target users could easily find information and book classes online, enhancing accessibility and streamlining the booking process.

Background

The art studio company specializes in online and in-studio art classes for adult learners but faced challenges with its website:

  • Lack of cohesive brand identity, resulting in inconsistent user experience.

  • Difficult navigation, making it hard for users to find class information.

  • Inefficient booking process, causing frustration for potential students.

The goal was to redesign the website to address these issues, enhance usability, and align with the company’s mission of accessible art education.

Challenges

  1. Streamlining Navigation: Redesigning the site architecture to create an intuitive flow, enabling users to quickly locate class details and schedules.

  2. Enhancing Booking Usability: Revamping the booking process to minimize friction, reduce steps, and ensure a seamless experience.

  3. Brand Integration: Developing a cohesive visual and interaction design that aligns with the company’s mission while appealing to adult learners.

  4. Balancing Offerings: Designing for dual functionality to equally highlight online and in-studio classes without overwhelming users.

  5. Understanding User Needs: Researching and defining the target audience’s expectations for finding and booking art classes, both online and in-studio.

Solution:

Brand Identity Design:

Developed a cohesive branding strategy, Ex: Modern color palette and typography that reflects creativity and professionalism.

Information Architecture:

  • Streamlined navigation menus to reduce cognitive load and improve findability.

  • Reorganized content into intuitive categories based on user needs, such as "Online Classes," "Studio Classes," "Art Teacher Training"

Enhanced User Interface (UI):

Designed a clean, minimalistic layout to reduce distractions and prioritize key actions like viewing classes and booking.

Improved Booking Experience:

Redesigned the booking flow with a step-by-step process to guide users effortlessly from class selection to payment.